Advisory Board

  • Sri Annaswamy
    Financial Services Advanced Analytics, Founder and Director, Swamy and Associates

    Sri is an Australian who was born and educated in India and is a leading strategy and operations specialist
    Educated at India's prominent world-beating institutions with an 1% acceptance rate (the IIT and the IIM), Sri is a seasoned financial institutional M&A, strategy and Advanced-analytics advisor with work experience in Chennai, Mumbai (Bombay), London, Sunnyvale (Silicon Valley/Bay Area) and Sydney.
    Sri started his career as an "old style" banker in the shipping-finance area of a large Indian financial institution (ICICI/SCICI) in Bombay and has subsequently worked with PriceWaterhouseCoopers (Coopers & Lybrand), the Commonwealth Bank of Australia and Elance before founding Swamy and Associates ( to advise financial institutions and global service providers on Advanced-analytics and BPM strategies.

    Sri enjoys complex strategies involving all three major components - ITO, BPO and Advanced-analytics components. He was an early mover in respect of his research of the Advanced-analytics sector and its impact on the Australian financial services sector.

    In the immediate 5-year-period to 2016, he has directly advised 6 out of the top 15 financial institutions in Australia on their Advanced-analytics journeys across both banking and insurance sectors including 2 institutions at the Group CEO levels. Outside of work, Sri, an orthodox South-Indian Smartha-Brahmin ("Iyer") who hails from Kallidaikurichi, Tirunelveli (near Chennai), is also an advanced student of Yoga, Vedaanta
    (Vedic philosophy at the root of Yoga), Vedic practices including the systematic chanting of mantras, the Samskrita Bhasha (Sanskrit) and related Yogic-meditation practices and taught "Vedic Mantras and Chanting" in yoga centres in Sydney for several years